Sure enough, the Gucci x Oura smart ring costs $950 or 950 euros. There are four color options - silver, black, gold, and a dark matte finish called Stealth.Īdding a new design definitely helps increase the appeal of the Oura Ring, but when that new design comes from a luxury brand like Gucci, a similarly luxurious price should also be expected. Previously, Oura offered a design with a point instead of the flat section, but this was discontinued for the third-generation model. Weight hasn’t been increased and it tips the scales at 4 grams, matching the lightest existing Oura Ring.Ĭurrently, there is only one Oura Ring design, a fuss-free titanium ring also with a PVD coating and a flat section on the top. It’s made from PVD-coated titanium and adorned by the iconic Gucci G logo, outlined with 18-carat gold, and completed with a braided torchon-style motif, again in gold, around the edge. Gucci has taken this technology and wrapped it inside a new design. The Oura Ring tracks your heart rate, respiratory rate, and body temperature, then pulls the data into a clearly laid-out app to give you surprisingly deep insights into your sleep, activity, and health.

The Oura x Gucci smart ring is based on the third-generation model, which was released in November 2021, complete with new sensors and more app functionality, along with a new subscription package. It adds the existing technology inside the Oura Ring to a new, instantly recognizable Gucci design, giving those interested in the wearable a new look to choose, provided they have the budget to do so.

Oura, the company that makes the Oura Ring, has struck a partnership with luxury fashion brand Gucci to create a special version of its wearable health tracker.

Gucci ring